MIDWAY SPEEDWAY PARK PRIVACY POLICY

By using this web site (the “Site”), you agree to the following Privacy Policy.  If you do not agree with this Privacy Policy, do not use this Site.

1.         Information Collected By Midway Speedway Park.

            a.         When you use midwayspeedwaypark.com (the “Site”), Midway Speedway Park (the “Company”) may collect personally-identifiable information about you, including without limitation your name, e-mail address, mailing address, zip code, phone number, birth date, gender, and other information (collectively, “Personal Information”).  If you are purchasing tickets, merchandise, or services, the Company may also collect your credit card information and/or other banking or financial information as part of your Personal Information.

            b.         The Company collects Personal Information when you enter it via the Site, via other web sites and portals connected to the Site, or if you have provided such information to the Company’s affiliates or business partners.

            c.         The Company may also receive and record information from its server logs from your browser, including your IP address, “cookie” information, and the web pages that you have accessed on our Site.  (“Cookies” are electronic files that are automatically generated when you access a web site and provide Personal Information.  Depending on your computer’s configuration, cookies may remain on your computer after you have closed your browsing session.)

            d.         The Company may set and access cookies on your computer, and may allow other companies who have advertised on the Site to set and access their cookies on your computer.  Such other companies do not have access to the Company’s cookies.  The other companies’ privacy policies shall govern their use of cookies.

2.         Use, Sharing, and Disclosure of Personal Information.

            a.         The Company uses your Personal Information to personalize your experience with the Site, to provide you with special offers and new products or attractions, and to conduct transactions that you initiate or request.

            b.         The Company may share or disclose your Personal Information under the following circumstances:  (i) when the Personal Information must be shared to provide the product or service you requested; (ii) your Personal Information is required by affiliates and business partners of the Company to assist in providing the product or service that you requested; (iii) you have consented to sharing or disclosure of the Personal Information; (iv) your Personal Information is sought by a subpoena, court order or other legal process; or (v) your Personal Information must be shared or disclosed to respond to your violation of the Terms and Conditions or any applicable law.

3.         Security of the Site.

            a.         If you set up an account with the Company, your Personal Information is password protected.  As appropriate, the Company uses SSL encryption to protect certain Personal Information that is transmitted via the Site.

            b.         The Company uses reasonable efforts to protect your Personal Information.  However, the Company cannot guarantee the security of your Personal Information or that it will not be obtained by hackers, criminals, or others who obtain the Personal Information by improper methods or without authorization.

4.         Applicability of Privacy Policy; Third Party Sites; Terms and Conditions.

            a.         This Privacy Policy applies to your use of the Site and the collection and use of Personal Information by the Company.  This Privacy Policy does not apply to information collected or used by companies that are not affiliated with and/or controlled by the Company.  For example, certain portions of e-ticketing transactions are handled through a third-party web site.

            b.         Your use of the Site is also governed by a separate statement of Terms and Conditions, which can be found here.

5.         Amendments and Revisions to this Privacy Policy.

            a.         This Privacy Policy may be amended or revised at any time by the Company without notice.  Amendments or revisions shall be effective upon posting on the Site. 

            b.         By using the Site, you agree to be bound by the Privacy Policy in effect at the time of use.

Revised January 3, 2011